Sora2 Pricing Guide 2025: Plans, Credits & Cost Calculator

Understanding Sora2 pricing is crucial for budgeting your video projects. This comprehensive guide breaks down all plans, credit costs, and helps you calculate exact expenses.

TL;DR:

• Starter: $8.90 (200 credits) - Test the waters
• Professional: $19.90 (600 credits) - Best value
• Enterprise: $29.90 (1500 credits) - High volume
• Cost per video: Fixed 10 seconds; 10 credits (with watermark) or 15 credits (no watermark)
• Credits never expire on paid plans

All Plans Breakdown

Plan	Price	Credits	Cost/Credit	Best For
Starter	$8.90	200	$0.0445	Testing, low volume
Professional	$19.90	600	$0.0332	Regular creators
Enterprise	$29.90	1500	$0.0199	High volume, teams

Key insight: Enterprise plan offers 55% better value per credit than Starter.

Understanding the Credit System

What Are Credits?

Credits are the currency for Sora2 video generation. Think of them like tokens:

• You purchase credit packages
• Each generation consumes credits based on complexity
• Credits never expire (on paid plans)
• No monthly fees or subscriptions

Credit Consumption Factors

Video generation cost depends on:

1. Duration (biggest factor)
2. Resolution
3. Complexity (camera motion, effects)
4. Aspect ratio
5. Style/quality settings

Detailed Cost Table

Fixed Credits (All videos are 10 seconds)

Aspect Ratio	Watermark	Credits
16:9	Yes	10
16:9	No	15
9:16	Yes	10
9:16	No	15

Key Takeaway: Enterprise plan users save 50-60% per video vs Starter plan users.

Aspect Ratio

Supported: 16:9 and 9:16 (no credit difference).

Additional Features

Feature	Notes
Watermark removal	Select at generation; total 15 credits
Priority queue	Included in Enterprise
API access	Included in all paid plans
Retry failed gen	Auto refund per policy

Cost Calculator

Example Calculations

Example 1: Social Media Creator

Monthly Need: 20 short videos for Instagram Reels

20 videos × 10s × 9:16 (with watermark)
= 20 × 10 credits = 200 credits

Best Plan: Enterprise ($29.90)
- 1500 credits available
- 500 credits left over
- Cost per video: $1.49

vs Traditional Production: $20-50 per video = $400-1000/month Savings: $370-970/month (93-97%)

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Example 2: Marketing Agency

Monthly Need: 10 high-quality commercial videos

10 videos × 10s × 16:9 (no watermark)
= 10 × 15 credits = 150 credits

Best Plan: Enterprise ($29.90)
- 1500 credits (just enough)
- Cost per video: $2.99

vs Traditional Production: $500-2000 per video = $5,000-20,000/month Savings: $4,970-19,970/month (99%)

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Example 3: E-commerce Store

Monthly Need: 30 product demos

30 videos × 10s × 16:9 (with watermark)
= 30 × 10 credits = 300 credits

Best Plan: Professional ($19.90)
- 600 credits per purchase
- Need 2 packs = $39.80/month
- Cost per video: $1.33

vs Hiring videographer: $50-100 per product = $1,500-3,000/month Savings: $1,460-2,960/month (97%)

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Example 4: Content Creator Testing

Monthly Need: 5 videos to experiment

5 videos × 10s × 16:9 (with watermark)
= 5 × 10 credits = 50 credits

Best Plan: Starter ($8.90)
- 200 credits + buy 50 more later
- Or buy Professional for better rate

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Plan Recommendations by Use Case

For Individuals & Beginners → Starter ($8.90)

Perfect if you:

• Just starting with AI video
• Want to test capabilities
• Generate 5-10 videos/month
• Experimenting with prompts
• Budget-conscious

What you get:

• 200 credits (4-8 videos)
• Credits never expire
• All features unlocked
• API access included

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For Regular Creators → Professional ($19.90)

Perfect if you:

• Create content regularly
• Need 15-30 videos/month
• Monetizing your content
• Building client portfolio
• Consistent usage

What you get:

• 600 credits (12-20 videos)
• Best price-per-credit ratio
• Credits never expire
• Priority support

Most Popular Choice ⭐

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For Teams & Agencies → Enterprise ($29.90)

Perfect if you:

• High-volume production
• Team/agency work
• Client deliverables
• Need 40+ videos/month
• Want best rates

What you get:

• 1500 credits (30-50 videos)
• Lowest cost per video
• Priority generation queue
• Dedicated support
• Team features

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ROI Analysis: Is It Worth It?

Case Study 1: Marketing Agency

Before Sora2:

• 10 client videos/month
• $500 average per video (outsourced)
• Total: $5,000/month
• Annual: $60,000

With Sora2 Enterprise:

• 10 videos/month = 1400 credits
• Enterprise plan: $29.90/month
• Total: ~$30/month
• Annual: $360

Savings: $59,640/year (99.4%)

ROI: Investment pays for itself in first video.

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Case Study 2: E-commerce Brand

Before Sora2:

• 30 product videos
• $75 per video (freelancer)
• Total: $2,250/month
• Annual: $27,000

With Sora2 Professional:

• 30 × 5s videos = 900 credits
• Need 2x Professional = $39.80/month
• Annual: $477.60

Savings: $26,522/year (98%)

ROI: Break even after first 2 videos.

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Case Study 3: Social Media Influencer

Before Sora2:

• 20 Reels/month
• 5 hours editing time @ $50/hour
• Opportunity cost: $250/month
• Annual: $3,000

With Sora2 Professional:

• 20 × 10s = 1000 credits
• Enterprise: $29.90/month
• Annual: $358.80
• Time saved: 5 hours/month

Savings: $2,641/year + 60 hours ROI: Immediate time savings + cost savings

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Credit Consumption Tips (Save Money)

1. Start Small, Scale Up

Don't:

Generate high-cost clip first try
Cost: 100+ credits
Risk: Might not be what you want

Do:

Use 10-credit (with watermark) test → Refine prompt → Generate 15-credit (no watermark) final
Cost: 30 + 100 = 130 credits vs 300 wasted
Savings: 57%

2. Optimize Duration

Question: Do you really need 20 seconds?

Duration	Credits	Use Case
5s	30-40	Social loops, quick demos
10s	50-70	Most content, versatile
15s	75-100	Narrative moments

Tip: 10s is the sweet spot for most use cases.

3. Use 1:1 for Instagram

Square format saves 10% on credits:

10s video @ 16:9: 50 credits
10s video @ 1:1: 45 credits
Savings per video: 5 credits (10%)

Over 100 videos: Save 500 credits ($10-25 depending on plan)

4. Batch Generate Strategically

Not efficient:

Generate 1 video → Review → Generate 1 → Review
Time wasted waiting

Efficient:

Generate 3-5 variations in batch
Review all together
Choose best

Saves time, not credits, but improves workflow.

5. Perfect Your Prompts

Better prompts = fewer retries:

Bad prompt (3 attempts to get right):

• Attempt 1: 50 credits (failed)
• Attempt 2: 50 credits (better)
• Attempt 3: 50 credits (perfect)
• Total: 150 credits

Good prompt (1 attempt):

• Attempt 1: 50 credits (perfect)
• Total: 50 credits
• Savings: 67%

Investment: Learn prompting → Save credits long-term

6. Lock Seeds for Consistency

When you get a good result:

• Note the seed number
• Use same seed + modified prompt
• Get similar style with changes
• Reduces failed experiments

7. Choose Right Resolution

Question: Resolution

Platform	Recommended	Savings

Do Credits Expire?

Paid Plans: NO ☑️

Once purchased, your credits never expire:

• Buy when convenient
• Use at your pace
• No pressure to generate
• Build up credit bank

Free Trial Credits: YES ⚠️

If you get free trial credits:

• Usually expire in 30 days
• Use them first
• Then use paid credits

Pro tip: Buy paid credits even if you have free ones - paid credits are permanent.

Comparing to Competitors

Platform	10s Video Cost	Model	Expiration
Sora2	$1-2.23	Pay-per-use	Never
Runway	$0.19-0.38	Subscription	Monthly
Pika	$0.03-0.11	Subscription	Monthly
Kling	$0.35-0.70	Hybrid	Never

Sora2 Advantage: No subscription pressure, premium quality

When Sora2 is Cheaper:

• Low volume use (< 20 videos/month)
• Occasional projects
• Quality-first projects
• No monthly commitment wanted

When Others are Cheaper:

• Very high volume (100+ videos/month)
• Lower quality acceptable
• Consistent monthly usage

Refund & Failed Generation Policy

Automatic Credit Refunds

Full refund if:

• Generation fails due to system error
• Server timeout
• Technical glitches

Partial refund (50%) if:

• Generation completes but quality issues
• Obvious AI artifacts
• Doesn't match prompt reasonably

No Refund if:

• You don't like the result (subjective)
• Prompt was unclear
• Requested impossible scenario
• Changed your mind

How to claim: Contact support with task ID within 48 hours.

Payment Methods

Accepted:

• ✅ Credit/Debit cards (Visa, Mastercard, Amex)
• ✅ PayPal (select regions)
• ✅ Stripe (secure processing)
• ✅ Alipay (select regions)

Currency: USD (automatic conversion for other currencies)

Receipts: Emailed automatically, downloadable from dashboard.

Frequently Asked Questions

Q: Can I upgrade from Starter to Professional?

A: Yes! Just purchase Professional credits. You can have multiple credit packs.

Q: Do credits really never expire?

A: Yes, on all paid plans. Buy anytime, use anytime.

Q: What if I run out of credits mid-month?

A: Buy more anytime. Instant credit top-up.

Q: Can I get a refund on unused credits?

A: No refunds on credits, but they never expire so you can always use them later.

Q: Is there a free plan?

A: Limited free trial available for new users (with expiration).

Q: Can I share credits with team members?

A: Enterprise plan includes team features. Contact sales.

Q: Are there discounts for annual prepayment?

A: Not currently, but credits never expire so you can buy in bulk anytime.

Q: What's the maximum I can buy at once?

A: No limit. Some agencies buy multiple Enterprise packs.

Q: Can I use credits for API access?

A: Yes, same credit system for web interface and API.

Q: Do watermarked videos cost less?

A: No free tier with watermarks - all paid plans are watermark-free.

Enterprise & Custom Solutions

Need more than 1500 credits/month?

Contact sales for:

• Volume discounts (10,000+ credits)
• Custom pricing for agencies
• Dedicated support and SLA
• Team management features
• White-label solutions
• Priority generation queue

Email: enterprise@sora2studio.art

Cost Optimization Cheat Sheet

Quick reference for maximizing value:

To Save Money	Action	Savings
Buy bigger packs	Enterprise vs Starter	55% per credit
Test in 5s	Then generate long version	~50% on tests

| Perfect prompts | Reduce retries | 50-70% | | Square format | For Instagram | 10% | | Batch strategically | Reduce wait time | Time | | Lock good seeds | Reduce experiments | 30-50% |

Bonus: Follow our prompt guide to reduce failed generations.

Conclusion: Which Plan Should You Choose?

Choose Starter if:

• First time using Sora2
• Want to test before committing
• Need < 10 videos/month
• Experimenting with AI video

Choose Professional if:

• Regular content creator
• Need 10-30 videos/month
• Best value-per-credit
• Most popular choice ⭐

Choose Enterprise if:

• Agency or team
• Need 30+ videos/month
• Lowest cost per video
• Serious production

Bottom Line: Sora2 offers exceptional value vs traditional video production, with flexible pay-as-you-go pricing and premium quality.

Ready to start?

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Pricing updated: October 2025 | All prices in USD